Direct by Instagram is the new rival of private messenger apps

Tech News

Instagram has recently launched a dedicated messaging app. The experimental app is called Direct, and it's available on Android and iOS in specific countries.

For now, the app is only available in Uruguay, Chile, Turkey, Italy, Portugal and Israel.

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Instagram had this to say on the test: “We want Instagram to be a place for all of your moments, and private sharing with close friends is a big part of that. To make it easier and more fun for people to connect in this way, we are beginning to test Direct – a camera-first app that connects seamlessly back to Instagram”.

The app will let you create and share stories, and give you access to exclusive filters, Boomerang and other creative tools on Instagram. And, of course, your Instagram friends are added instantly to the Instagram Direct app.

When a user installs Direct, the inbox disappears from the Instagram app and can only be accessed in the new messaging app.

The app consists of just three screens. Like Snapchat, it opens to the camera, in an effort to get you in the habit of regularly sharing. (You don’t have to take a photo, though; you can also pull down to reveal a screen that lets you type your message.) To the left of the camera is a profile screen that lets you access settings, switch accounts, and navigate to various corners of Instagram. To the right is your inbox of messages.

It seems that the app will launch globally next year – though there is not a specific timeline - after Instagram has worked out the bugs and responded to user feedback.


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