Hurry up! Yumbles is crowdfunding!

Startup News

Yumbles is a leading UK online marketplace for artisan food and it has just started a crowdfunding campaign.

It currently connects over 600 independent food makers directly with consumers looking for high quality, ethically produced food and drink. The company is targeting the UK’s estimated £10bn+ UK Speciality Food & Drink market, having seen £1m+ sales in the last 12 months resulting in £400k+ revenue.

With crowdfunding on, Yumbles now aims to reach profitability and scale further. Its target is to raise £170,000 and by the 24th of November, it already reached 41% of its goal. By crowdfunding, Yumbles also gives the opportunity to their fans to own a part of the business.

The speciality food market is by nature a very fragmented market with thousands of scattered independent producers, making it very difficult for customers to discover and buy the best products.

To solve this, Simos Kitiris and Katie Kitiri created Yumbles, a platform for producers to market and sell their products directly to consumers; “We already offer over 6,000 products that cater for many different tastes and needs (special diets, treats, snacks, gifts and many more). We taste-test samples from food makers wanting to join and always ensure that they meet our strict criteria”, founders said.

According to the founders, Yumbles’ business model is scalable: we don’t hold stock (food makers ship directly to customers) and our primary revenue stream is commission on sales. We have doubled orders from organic (free) sales channels over each of the past 2 years, reducing our cost of customer acquisition.

Yumbles’ team
Husband and wife founders Katie and Simos were driven to create Yumbles after realizing how difficult it was to find and buy quality, ethically produced artisan food and drink. Their background in online marketplaces and companies (Ebay, PeoplePerHour, Gumtree) and passion for great food is the ideal springboard to realize their ambition: to closely connect consumers with independent food producers they can trust and make it easy for everyone to eat better.

This is the 3rd business Katie and Simos are working on together and they have used their experience to build a team that share the same passion for great food and excitement for Yumbles' mission.

Simos Kitiris, Founder & CEO
Simos is an experienced entrepreneur who loves online marketplaces, having previously co-founded PeoplePerHour - the UK’s leading marketplace for services. Simos previously worked at Accenture and Amadeus. Simos graduated with First Class Honours in Engineering from Cambridge University.

Katie Kitiri, Founder & COO
Katie has a background in online companies such as Ebay / Gumtree and worked at PeoplePerHour.Prior to this Katie has excelled for years in Accenture and is a graduate of Warwick Business School.


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