Arcona, a project merging digital and real worlds, is coming to Cyprus

Startup News

A new augmented reality (AR) project, Arcona, creating digital land that will allow developers to deposit virtual objects anywhere in the world, will participate in the coming Cyprus Blockchain and Bitcoin conference on Nov, 30.

Arcona integrates virtual and real worlds, providing a link between an augmented reality layer called the Digital Land and natural landmarks on the Earth’s surface. The company behind the project, Piligrim XXI, already created 8 AR parks in six countries in Europe, including Spain, France, and Italy.

In 2021, the augmented and virtual reality market is expected to reach a market size of $215 billion U.S. dollars. With Apple’s announcement of ARKit, Facebook’s unveiling of AR Studio, a new tool that lets 3D artists and developers create interactive photo and video effects, and Snapchat’s deep integration of AR, augmented reality is now the hottest topic on the investors’ agenda.

Arcona is a new step in the development of blockchain-empowered AR technology and a result of two years work of Piligrim’s team. According to the project founders, digital land will provide numerous opportunities for business owners, content creators, investors, and developers. The owners of AR layer will be able to buy or rent their pieces of virtual world.

Is that possible to determine the liquidity of digital land as a new asset? Arcona’s founders believe it’s easy, because their AR layer could help to create new businesses and attract customers.

“The population of London, for example, exceeded 8.5 million, and the number of tourists reaches 19 million year to year, - explains Ilya Korguzalov, Arcona’s co-founder. - If you owe digital land in the city center, all of these people are your potential customers. An interesting and high-quality AR project in a popular place will get thousands of users. You can organize an AR show or an amazing performance that will attract attention of a huge number of people.”

The first digitized zones will appear next year in the most popular areas of New York, London, Paris, Tokyo, Beijing, Rome, Mexico City, St. Petersburg, Istanbul and Barcelona. Arcona’s founders are planning that a layer of AR will cover the Earth’s surface by 2019.

Other ways to generate income include advertising, such as placing AR banners on the digital land. According to Arcona’s calculations, one AR banner will cost at least $50-$60 in the world’s prime locations, such as Forbidden City in Beijing. “Real billboards and other ads in the world’s top locations are incredibly expensive, - Korguzalov said. - If you have 100 spare meters of digital land, your income could be minimum $6,000 for placing 10 banners.”

On 27 Nov, the project is starting presale of its tokens that will later allow users to buy digital land. All participants will receive special gifts and, during the first 5 days of sales, they will have a chance to win a trip to St Petersburg, one of the world’s beautiful cities, and meet Arona’s team in person.