Stelios Hajioannou easyFoodStore sold out in only 3 days of operation!!

Startup News

One of the greatest Cypriot entrepreneur and philanthropist who lives in London has done it again. On Feb 1 Stelios Hajioannou has opened easyFoodStore with a crazy offer selling everything at 25p.

Yes its true! Only 25p !!!

The pilot easyFoodstore has opened in Park Royal in north-west London. It will sell items for 25p each in February as an introductory offer. The retailer’s slogan is “No expensive brands. Just food honestly priced.”

Stelios mentioned in the Guardian after the opening: “This is another way the easy brand can serve the less well-off. Given my experience in distributing food for free in Greece and Cyprus, this is a more commercial attempt to sell basic food for 25p per item to those unwaged or low-waged living around Park Royal.”

But on February 4 the shop needed to stay close because the huge demand all the stock was sold out. The last 2-3 days the easyFoodstore was swamped by customers attracted to the crazy and cheapest offer ever happened in the UK.


Stelios mentioned in the Telegraph: “Due to the huge publicity that our 25p promotion has attracted, we have had queues of customers coming to shop today 3rd of February and hence we sold out all our stock of food items today”

Nice work Stelios. Keep disrupting another industry and in the process create a massive positive social change in UK.

Check the video from Telegraph

Sources: Telegraph, Guardian

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